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Beware the ‘man with the gun’ in your business

by Peter Crocker What if there was someone in your business with the power to bring down the whole shooting match? Chances are there is, and it’s critical to know exactly who has their itchy finger on...

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Is it time for you to rethink LinkedIn?

by Peter Crocker I’m being stalked by LinkedIn. Just today it sent me personalised news, endorsed my skills and connected me with a new business partner. Perhaps it’s time for me to stop ignoring it so...

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I know what you did last event: Six terrible tips

by Peter Crocker You may think no one sees you lurking in the corner at networking events. But I know exactly what you‘re up to (because I’m in the other corner), and I’m spilling the beans. As a...

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‘How can I make mine look bigger?’

by Peter Crocker It seems that insecurities about size and shape abound among business owners. And the little question of size is one that pops up regularly. But does it matter? When talking marketing...

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It’s time we celebrated the freedoms of soloism

by Peter Crocker Running your own show comes with plenty of challenges. But here we pause to celebrate the exhilarating freedom, flexibility and control that come from being your own boss. Flying...

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How to procrastinate: nine tips from a pro

by Peter Crocker Why is there such focus on how to be productive when many of us spend our time faffing around? There should be more tips on how to procrastinate. Here they are. Having studied my own...

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Dear Business, we need to talk about ‘us’

by Peter Crocker We’ve shared some incredible times, you and I. What a rollercoaster! But – and I know you’ve noticed too – things have changed. We need to talk. I remember dreaming about you before I...

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Do you have these four small business addictions?

by Peter Crocker In business, and life, we repeatedly make resolutions, take stock, turn over new leaves and pledge to give things up. Problem is, cold turkey never works (for me anyway!). So what to...

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The power of less: Four things to stop

by Peter Crocker Since reading ‘The Power of Less’ by Leo Babauta, I’ve been intrigued by the idea of minimalism in business, and life. Its promise: Do less. Get more done. In music, design and...

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Flying solo? You’re not alone.

Here on our blog you’ll find a collection of articles we’ve written about working for yourself, copywriting and marketing. Peter is also a partner at www.flyingsolo.com.au, Australia’s online community...

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13 golden rules to writing effective web copy – Part 1

by Steve Manning Writing website copy is a unique skill. It’s totally different to writing copy for brochures, newsletters and reports. Why? Because your web copy needs to attract, engage and persuade...

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Have you painted your Ferrari?

by Peter Crocker. I recently moved to one of those touchy feely fruity phones. Hardly a significant event, until I discovered many thought I’d been sucked in and paid a premium just to carry around a...

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7 reasons why people buy a product or service

by Steve Manning What drives someone to buy something? The simple answer is that they either want it or need it. But there’s more to it than that. Every purchasing decision has an underlying motivation...

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Meet Crocks: Australia’s #1 bloke

by Peter Crocker Imagine if we spoke about ourselves the way some businesses speak about themselves. Imagine no more, Crocks is using marketing jargon and talking himself up. Looking for THE man?...

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Are you banishing the bland?

by Peter Crocker I recently saw an interview where the questioner asked, “What do you fear most?” The unexpected and thought-provoking response was “Living a bland life.” It got me thinking how from...

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We are the soul traders

by Peter Crocker Describing a ‘typical’ solo business owner is like trying to describe an ‘average’ person. But as diverse as we are, those in the flourishing soloist movement share many tribal...

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But enough about me…what do you think of me?

by Steve Manning As a business owner, it’s natural to want to tell the world who you are, what you do and why you’re the best. So when it comes to writing marketing or advertising copy, it’s easy to...

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Could you be tempted to re-run the rat race?

by Peter Crocker It’s easy to get the impression that everyone in corporate land is quietly plotting their escape from the rat race to run their own business. But, it’s not a one-way street. In Flying...

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Let’s talk politics, religion, vaccinations and equality… or not.

by Peter Crocker When it comes to building a personal profile and finding clients, social media is valuable for many soloists. But should passionate opinions be curbed by professional restraint? Or...

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Settle in. This could take a decade … or two.

by Peter Crocker As I sat across the table from a marketing manager to discuss a new project, I realised I’d been here 10 years earlier! It was the fourth company, the fourth website, the fourth brief,...

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